2020-06-22
the ninety-eighth sem bozhong seminar
doctorate thesis defense
time: 14:00 pm, july 2, 2020
form: online defense
respondent: zhang min
profile: zhang min (1991-), female, han chinese, born in luzhou city, sichuan province, grade 2016 phd candidate in business management of sem, swjtu. research direction: regional brand.
email: minzhang152@163.com
thesis title: research on influencing factors and mechanism of regional brand locking effect