date: november 27, 2020
time: 9：00am
conference number: tencent conference 479 159 548
event details:
lecturer: associate professor shen, bin
about the lecturer:
shen, bin, associate professor, doctoral supervisor, donghua university xuri school of business administration, dean of the department of management science, german "humboldt scholar", shanghai teaching expert, transportation research—part e journal editorial board. he presides over 2 national natural science foundation of china. his papers have been published in pom, dsj, ejor, ieee-tem, ijpe, ijpr, jors, tre, scm, jbr, tfsc and other journals. his research direction is creative and fashion industry management, technology and operation management, supply chain management, etc.
about the lecture:
pre-ordering is an emerging business model in luxury fashion, which provides consumers the opportunity to pre-order new collection products immediately after fashion runway shows and helps retailers collect pre-ordering information for updating demand forecast. based on our observations of industrial practices, we established stylized analytical models for a supply chain consisting of a luxury brand (supplier) and a retailer. in addition, we explore the consequences of pre-ordering for the supply chain, its members, and conspicuous consumers.
