academic engagement (representative) |
publications |
[1] xinjie lu, feng ma, jiqian wang, bo zhu. oil shocks and stock market volatility: new evidence. energy economics, 2021, 103: 105567. [2] zhu bo, yao yuqi. macroeconomic cycle, cost structure, and operating performance. east china economic management, 2021, 35(05): 100-110. [3] zhu bo, chen yuguo. research on the relationship between product market competition and enterprise cost structure decision——empirical evidence from listed chinese manufacturing companies. price theory and practice, 2020, (05): 141-144. [4] zhu bo, zhang mingwei, tong chengsheng. management control system innovation of decentralized organizations: a double case study from kyocera and haier. management accounting research, 2020, 3(06): 28-42 87. [5] yaojie zhang, feng ma, bo zhu. intraday momentum and stock return predictability: evidence from china. economic modelling, 2019, 76(1): 319-329. [6] zhu bo, zhang mingwei, gan shengdao. on the structural reform of the supply side of accounting undergraduate education in colleges and universities: a survey of accounting talent demand based on big data. finance and accounting monthly, 2019, (07): 55-60. [7] zhu bo, yuguo chen. economic cycle and the adjustment of cost structure. southwest jiaotong university, 2018. [8] zhu bo. does business strategy impact the adjustment of firm’s cost structure? evidence from china listed companies. southwest jiaotong university, 2018. [9] zhu bo. business strategy, performance measures and corporate performance. southwest jiaotong university, 2018. [10] zhu bo, mingwei zhang. demand investigation on accounting talents using big data and supply-side revolution. southwest jiaotong university, 2018. [11] zhu bo, li yu. construction and implementation on enterprise management accounting application system based on value created. accounting research, 2017, (06): 11-16 96. [12] zhu bo, shengdao gan. market competition intension, business strategy and the choices of performance measures. accounting research. 2015. [13] zhu bo, hongtao mao. state ownership, performance measurement diversity and corporate performance: evidence from enterprises iin china. contemporary accounting research, 2015. |
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projects |
[1] management accounting theory research and case compilation. project source: chengdu southwest railway materials co., ltd. (project no.: wr111021h02030). august 2021-december 2021. principle investigator: zhu bo. [2] research on public information cost and information channel selection behavior. humanities and social sciences project of the ministry of education. 2021-2023 [3] management accounting theory research and case compilation. project source: sichuan synergy technology consulting co., ltd. (project no.: wr111020h02020). july 2020-december 2020. principle investigator: zhu bo. [4] theoretical analysis and practical application of management accounting. chengdu railway bureau group corporation, 2020. [5] research on macroeconomic cycle and enterprise cost structure. national science fund for distinguished yoaung scholar (project no.: 2018g010110). january 2019-december 2021. principle investigator: zhu bo. [6] research on macro-economic policy and corporate cost behavior (project no.: a1420502051705-2). 2017-2019. |
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