academic engagement (representative) |
publications |
[1] wang x.t, rao linlin, zheng hongming. neural substrates of framing effects in social contexts: a meta-analytical approach. social neuroscience, 2016, 1-12. [2] wang xt, rao l., zheng h. framing effects: behavioral dynamics and neural basis. in: reuter m., montag c. (eds) neuroeconomics. studies in neuroscience, psychology and behavioral economics. springer, berlin, heidelberg, 2016, 145-165. [3] zheng hongming, shi wb. influence of consumer personality on promotion mode preference and promotion response. ergonomics, 2016, 22(2): 21-25. [4] zheng hongming, shi wb. the influence of review scores and presentation methods on consumers' purchase intention. commercial research, 2016, 474(10): 157-163. [5] zheng hm, zhu lq. neural mechanism of proposer’s decision-making in the ultimatum and dictator games. neural regeneration research, 2013, 8(4):357-362. [6] wang x.t, rao linlin, zheng hongming framing effects: behavioral dynamics and neural basis. neuropsychologia, 2010, 48(11): 3198-3204. |
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projects |
[1] flow's psychophysiological mechanism and its relationship with identity, national natural science foundation of china (youth project), 2019.1-2021.1. investigator. [2] the influence mechanism of consumer sentiment on satisfaction and brand loyalty in online giveaway promotion. the ministry of education of humanities and social science project. project no. 18xja630001, 2018- 2021, investigator. [3] research on the connotation and structure of developmental human resource management and its multi-path impact mechanism on employee engagement, national natural science foundation of china, 2016.1-2019.12, project no. 71572157, investigator. [4] the concept and structure of developmental human resources management and its effect on employee’s loyalty, national natural science foundation of china, 2016.01-2019.12, project no. 71572157, investigator. [5] the psychological and physiological mechanism of flow and the relationship with identity recognition, national natural science foundation of china, 2019.01-2022.12, project no. 71801180, investigator. [6] neural basis of ecological basis, research fund from ministry of education, china, 2012.1-2014.12, project no. 12yjc630317, principal investigator. [7] eye movement research of framing effects under ecological context”, research fund for the central universities, 2011.1-2012.12, project no. swjtu11br19, principal investigator. |
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