guan zhenzhong-尊龙注册平台

nationality

chinese

academic post

professor

r ph.d. supervisor rmaster’s supervisor

academic qualification

phd

graduation school

southwest jiaotong university

academic engagement

(representative)

publications

[1] hua wang, dayong dong, zhenzhong guan, et al.   the impact of quantity commitment with disappointment-averse and   elation-seeking consumers. physica a: statistical mechanics and its   applications, 2021, 584: 126362.

[2] hua wang, zhenzhong guan, dayong dong, et al.   optimal pricing strategy with disappointment‐aversion   and elation‐seeking consumers: compared to price   commitment. international transactions in operational research, 2021, 28(5):   2810-2840.

[3] usman farooq, fu gang, zhenzhong guan, et al.   exploring the long-run relationship between financial inclusion and   agricultural growth: evidence from pakistan. international journal of   emerging markets, 2021.

[4] guan zhenzhong, huang qiujie. a research on   platform-selling mode selection considering optimal pricing and quality   decision. industrial engineering, 2021, 24(03): 10-17.

[5] guan zhenzhong, kang huaifei. pricing and   inventory strategies considering strategic consumer's regret. system   engineering, 2021, 40(01): 80-86.

[6] guan zhenzhong, liu guangning. plt or elt?   research on replenishment strategy considering consumers' availability   regret. industrial engineering and management, 2021, 26(04): 77-85.

[7] guan zhenzhong, wen jingke. research on the   development of social e-commerce based on the short video platform.   management modernization, 2021, 41(01): 93-97.

[8] guan zhenzhong, zhao na, zhang aifeng, et al.   optimal pricing strategy for software products under vertical differential   competition. systems engineering, 2021, 39(01): 133-147.

[9] li yadong, xian chunlan, guan zhenzhong.   decision-making and coordination of supplier-led supply chain with   dual-preference. chinese journal of management engineering, 2021, 35(03):   181-194.

[10] gignarta t s, zhenzhong guan, borojo d g. the   impacts of economic freedom and institutional quality on migration from   african countries. south african journal of economics, 2020, 88(3): 242-266.

[11] yan liu, yan kou, zhenzhong guan, et al.   exploring hotel brand attachment: the mediating role of sentimental value.   journal of retailing and consumer services, 2020, 55: 102143.

[12] guan zhenzhong, huang qiu jie. research on   o2o channel strategy considering add-on product. industrial engineering and   management, 2020: 1-16.

[13] guan zhenzhong, liu guangning, wang hua.   optimal pricing strategies in the presence of copycats. industrial   engineering and management, 2020, 25(06): 100-108.

[14] guan zhenzhong, ren jianbiao, song qiuyun.   product pricing policy considering fairness preference and vertical   differentiation. journal of system management, 2020, 29(06): 1215-1225.

[15] zhao na, guan zhenzhong. optimal pricing   strategy of price-quality competition under the salience theory. operations   research and management, 2020, 29(11): 186-195.

[16] guangning liu, zhenzhong guan, hua wang.   dynamic pricing under cost reduction in the presence of myopic and strategic   consumers. discrete dynamics in nature and society, 2019, 2019.

[17] juan yang, bo pu, zhenzhong guan.   entrepreneurial leadership and turnover intention in startups: mediating   roles of employees’ job embeddedness, job satisfaction and affective   commitment. sustainability, 2019, 11(4): 1101.

[18] juan yang, bo pu, zhenzhong guan.   entrepreneurial leadership and turnover intention of employees: the role of   affective commitment and person-job fit. international journal of   environmental research and public health, 2019, 16(13): 2380.

[19] juan yang, zhenzhong guan, bo pu. mediating   influences of entrepreneurial leadership on employee turnover intention in   startups. social behavior and personality: an international journal, 2019,   47(6): 1-13.

[20] guan zhenzhong, zhang aifeng. channel   selection and pricing of dual channels based on consumers affected by social   influence. industrial engineering and management, 2019, 24(06): 139-148.

[21] kong ruixiao, guan zhenzhong, luo li.   research on omni-channel supply chain structure with bops. journal of   management, 2019, 16(07): 1072-1080.

[22] liu yan, kou yan, guan zhenzhong, et al.   research on mechanism of perceived value on hotel brand attachment: a   moderated mediating model. journal of tourism, 2019, 34(04): 29-39.

[23] wang hua, guan zhenzhong. the impact of   disappointment aversion on optimal inventory strategy of newsvendor retailer.   systems engineering theory and practice, 2019, 39(09): 2315-2329.

[24] yang juan, guan zhenzhong, pu bo. the   concept, dimension and influence mechanism of entrepreneurial leadership.   leadership science, 2019, (22): 62-64.

[25] zhang aifeng, xian chunlan, guan zhenzhong.   dual-channel pricing strategy with strategic consumers under social   influence. systems engineering, 2019, 37 (01): 76-85.

[26] guan zhenzhong, guan dehua, zhang shihao, et   al. college english education internet plus the development of the times.   education and teaching forum, 2018, (26): 5-8.

[27] guan zhenzhong, zhang shihao. dynamic pricing   of substitute under social influence. business research, 2018, (05): 20-30.

[28] wang hua, guan zhenzhong. performance   comparison and coordination of supply chain under different inventory   decisions in the presence of hybrid consumers. industrial engineering and   management, 2018, 23(06): 16-25.

[29] wang hua, guan zhenzhong. optimal pricing and   inventory strategies with disappointment-aversion strategic consumers.   industrial engineering and management, 2018, 23(04): 104-111 119.

[30] zhenzhong, na zhao, panpan hao. could   consumer choice be influenced by intertemporal factors? a study of consumer   behavior in the chinese theme park "s" in chengdu. service   business, 2017, 11: 741-766.

[31] wang hua, dong dayong, guan zhenzhong, et al.   the impact of joint decision-making on supply chain performance in the   presence of strategic consumers. systems engineering, 2017, 35(08): 134-144.

projects

[1] entrustment agreement for compilation of tender documents. project   source: sichuan jiekai huizhi technology co., ltd. (project no.:   wr111021h02040). may 2021-june 2021. principle investigator.

[2] research on the inventory sharing model of urban and rural cold chain   logistics of fresh agricultural products in sichuan. sichuan provincial   science and technology department project (project no.: q111020s01001).   january 2020-december 2020. principle investigator.

[3] major research on optimization of supply chain management of medical   products in public health events. sichuan humanities and social sciences   planning research project (project no.: wq111020p01002). january   2020-december 2021. principle investigator.

[4] industry service consultant employment agreement. project source:   nanjing zhongke huatie information technology co., ltd. (project no.:   wr111020h02004). may 2020-july 2020. principle investigator.

[5] research on the management system and operational mechanism of   international science and technology cooperation bases in railway industry.   central ministries and commissions project (project no.: none). may 2018-june   2019. investigator.

[6] research on chengdu big data industry development strategy. other projects   in chengdu (project no.: 2019s260013). august 2018-august 2019. principle   investigator.

[7] research on the functions of china-pakistan railway on china-pakistan   economic corridor. projects of central ministries (project no.: none). july   2017-june 2018. investigator.

[8] medium and long-term development plan of modern logistics industry in   deyang city (2016-2020). project source: deyang municipal people's government   office (project no.: 2017h01324). january 2017-july 2017. principle   investigator.

[9] dynamic pricing policy research considering strategic customers based   on price inventory and time's perspective. national natural science   foundation of china (project no.: 71572154). january 2016-december 2019.

[10] research on intellectual property protection and management of chengdu   rail transit industry. soft science project of chengdu science and technology   bureau (project no.: 2015-rk00-00023-zf). december 2015-june 2017.

[11] research on the management system reform of chengdu public hospitals   under the background of new medical reform. chengdu social science planning   project. july 2014-july 2015.

[12] research on the countermeasures of industrial transformation and   upgrading of sichuan resource-based city based on grey analysis method. social   science planning and entrusted project of sichuan provincial education   department. june 2014-june 2015.

cases

[1] attiot: the   undercurrent under calm, 2020.

[2] crossing the   divide: a breakthrough way for bizcollection exchange under community   management. 2020.

[3] the   construction of services strategy for urology department of people hospital   in s province. 2016.

books

[1] dynamic pricing   research considering consumer's choice and strategic behaviour based on   revenue management. the southwest jiaotong university press, 2014.

[2] operations and   supply management (the core). the dongbei university of finance & ecomomics   press, 2011.

course name

undergraduate

information   systems frontiers

mba

operations management