academic engagement (representative) |
publications |
[1] ting fan, asadullah khaskheli, syed ali raza, nida shah. the role of economic policy uncertainty in forecasting housing prices volatility in developed economies: evidence from a garch-midas approach. international journal of housing markets and analysis, 2022. [2] ting fan, bo pu, samart powpaka, liaogang hao. the impact of disaster of a national airline on the nation's tourism: an empirical investigation. sustainability, 2019, 11(5): 1233. [3] ting fan, naiyi ye. re-examining the influence of product-harm crisis on brand. journal of southwest jiaotong university (social science), 16(2): 6-13, 2015. [4] jiang yushi, ting fan. the effect of background design on customers’ attention to the print ads--from the liquor eye movement experiment proof. journal of marketing science, 2014, 10(2): 113-119. [5] yushi jiang and ting fan, the effect of background design on customers’ attention to the print ads--from the sichuan liquor eye movement experiment proof. international conference of asian marketing association, march 13‐15, 2014, korea, 2014. [6] ting fan, jian shi. perception comparison of brand equity in sino-british consumer cultures. business research, 2012, (3): 73‐75. |
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projects |
[1] research on the mechanism of privacy saliency and precision advertising persuasion effect in the context of big data. humanities and social sciences project of the ministry of education (project no.: wq111020j01002). march 2020-march 2025. principle investigator. [2] the influence mechanism of sichuan cuisine experience on chengdu city brand. sichuan province philosophy and social sciences key research base project (project no.: none). 2017. investigator. [3] product-harm crisis’ effect upon company brand equity. research fund for the central universities (project no.: 2682013cx077). april 2012-november 2014. principle investigator. [4] comprehensive learning model of accurate communication of online oriented advertising under the background of big data. national natural science foundation of china (project no.: 71572156). january 2016-december 2019. investigator. [5] the influence mechanism of sichuan cuisine experience on the chengdu brand. sichuan province philosophy and social sciences key research base project (project no.: cc14g04). june 2017-june 2019. investigator. [6] medium and long-term development planning management. consulting service contract (project no.: 2018h010216). may 2018-august 2018. investigator. [7] ping an securities’ big data project on listed company's network atlas database and deep excavation on the relationship of stock price change. 2017/06-. investigator. [8] media air conditioner domestic marketing big data keyword combing project, december 2015- january 2016. principle investigator. |
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