huang yuanyuan-尊龙注册平台

 huang yuanyuan-尊龙注册平台
marketing
.
huang yuanyuan

hits: date:2022-11-12 12:17

name

yuanyuan huang

gender

female


nationality

chinese

academic post

associate professor



£ph.d. supervisor þmaster’s supervisor

academic qualification

phd



graduation school

xi’an jiaotong   university


academic engagement

(representative)

publications

[1] yuanyuan huang, en xie, zhan wu. portfolio   characteristics of outward foreign direct investment and dynamic performance   of emerging economy firms: an option portfolio perspective. international   business review, 2021, 30(4): 101750.

[2] yuanyuan huang, lu shen, chuang zhang.   home-country government support, the belt and road initiative, and the   foreign performance of chinese state-owned subsidiaries. asia pacific journal   of management, 2020: 1-27.

[3] en xie, yuanyuan huang, stevens c e, et al.   performance feedback and outward foreign direct investment by emerging   economy firms. journal of world business, 2019, 54(6): 101014.

[4] lin shujin, zhuang guijun, huang yuanyuan. social   media orientation, social media capability and the cooperation between   enterprises. forecast, 2019, 38(02): 38-44.

[5] lin shujin, zhuang guijun, huang yuanyuan.   relationship quality, information sharing and cooperative behaviors:   moderating effect of it capability. systems engineering theory and practice,   2018, 38(03): 643-654.

[6] huang yuanyuan, xie en, zhuang guijun. the   drivers of chinese firms' international market expansion: the dual roles of   state ownership and market competition. chinese journal of management   engineering, 2017, 31(02): 20-28.

[7] en xie,   yuanyuan huang, hao shen, et al. performance implications of ties to   large-scale state-owned enterprises and banks in an emerging economy. asia   pacific journal of management, 2017, 34(1): 97-121.

[8] en xie,   yuanyuan huang, mike w. peng, et al. resources, aspirations, and emerging   multinationals. journal of leadership & organizational studies, 2016,   23(2): 144-161.

[9] mike w. peng,   garry d. bruton, ciprian v. stan, yuanyuan huang. theories of the (state-owned)   firm. asia pacific journal of management, 2016, 33(2): 293-317.

[10] en xie,   yuanyuan huang, rui zhao. an empirical study on the interactive relationship   of trust dimensions and their impact on online purchase intention. journal of   management science, 2012, 25(2): 69-77.

[11] en xie,   yuanyuan huang, rui zhao. the impact of control mechanisms in strategy   alliance on value creation. science of science and management of s. & t,   2012, 33(2): 138-145.

[12] yuanyuan   huang, en xie, tao zhang. an study on fair information practices (fips) of china   e-commerce websites. chinese journal of management, 2011, 8(8): 1195-1200.


projects

[1] “seeing   in the mist" vs "being there": a study on the impact of ota   destination advertising on consumer attention. nature foundation, 2022-2024.   investigator.

[2] internationalization   strategies of "one belt, one road" enterprises based on   multinational case studies and investment practice simulation,   university-level educational reform project, 2021. principle investigator.

[3] research on the location layout and   performance impact of chinese enterprises’ foreign direct investment.   national science fund for distinguished young scholar (project no.:   2018g010053). january 2019-december 2021. principle investigator.

[4] research on overseas location layout of chinese   enterprises and its impact on performance. humanities and social sciences project of the ministry of education. january   2019-july 2021. principle investigator.

[5] chinese   enterprises research on overseas location layout and its impact on   performance. humanities and social sciences project of the ministry of   education (project no.: 2018s090014). november 2018-july 2021. principle investigator.

[6] firm   r&d behavior change and its impact on performance: based on   organizational search perspective. national natural science foundation of   china. 2016-2019. investigator.

[7] innovation   capacities growth of chinese firms under the co-evolution condition of market-based   rules and social relations. joint research fund for oversea chinese, hong   kong and macao scholars of national natural science foundation of china.   2015-2016. investigator.

[8] ambidexterity innovation and firm   performance: based on a perspective of supplier network governance. national   natural science foundation of china. 2012-2015. investigator.







course name

undergraduate

promotion and advertising management


master

global strategy management


mba

strategy management




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