jiang yushi -尊龙注册平台

 jiang yushi -尊龙注册平台
marketing
.
jiang yushi

hits: date:2022-11-12 12:20

name

jiang yushi

gender

male


nationality

chinese

academic   post

professor



rph.d. supervisor rmaster’s   supervisor

academic qualification

phd



graduation school

southwest   jiaotong university


academic engagement

(representative)

publications

[1] miao miao, dinkneh gebre borojo, yushi jiang,   et al. the impacts of chinese fdi on domestic investment and economic growth   for africa. cogent business&management, 2021, 8(1): 1886472.

[2] qiang yang, yuanjian zhou, yushi jiang, et   al. how to overcome online banner blindness? a study on the effects of   creativity. journal of research in interactive marketing, 2021, 15(2):   223-242.

[3] yushi jiang, khan m i, zaman s i, et al.   financial development and trade in services: perspective from emerging   markets of asia, south and central america and africa. international journal   of finance&economics, 2021, 26(3): 3306-3320.

[4] yushi jiang, khaskheli a, raza s a, et al.   threshold non-linear relationship between globalization, renewable energy   consumption, and environmental degradation: evidence from smooth transition   models. environmental science and pollution research, 2021, 28(11):   13323-13339.

[5] li wei, jiang yushi, cao xiangye, et al.   research on the influence of negative anthropomorphic message framing on   residents environmental behavior. soft science, 2021, 35(02): 123-128.

[6] miao miao, ma chenya, jiang yushi. the   effects of different types of images on tourists' attitudes toward heritage   tourism advertising. journal of tourism, 2021, 36(10): 74-84.

[7] song hongjuan, jiang yushi, li wei. dynamic   price affect under knightian uncertainty: an event-related potential study.   management science, 2021, 34(01): 17.

[8] wang yedi, zhou xue, jiang yushi. the   influence of push and pull factors configuration effect on privacy disclosure   behavior of internet users. chinese journal of management, 2021, 18(03):   426-433.

[9] yang qiang, jiang yushi, zhou xue, et al. how   long will e-business content stay in wechat moments——a study on the impact of   identity and economic rewards on social media users' sharing willingness and   sharing time. nankai management review, 2021, 24(03): 16-29.

[10] abbas naqvi m h, yushi jiang, miao miao, et   al. the effect of social influence, trust, and entertainment value on social   media use: evidence from pakistan. cogent business&management, 2020,   7(1): 1723825.

[11] borojo d g, yushi jiang. the impacts of   institutional quality and business environment on chinese foreign direct   investment flow to african countries. ekonomska istraživanja, 2020, 33(1):   26-45.

[12] khaskheli a, yushi jiang, raza s a, et al. do   csr activities increase organizational citizenship behavior among employees?   mediating role of affective commitment and job satisfaction. corporate social   responsibility and environmental management, 2020, 27(6): 2941-2955.

[13] miao miao, qiaoqi lang, borojo d g, yushi   jiang, xiaoyun zhang. the impacts of chinese fdi and china–africa trade on   economic growth of african countries: the role of institutional quality.   economies, 2020, 8(3): 53.

[14] miao miao, yushi jiang, borojo d g. the   impacts of china–africa economic relation on factor productivity of african   countries. economies, 2020, 8(2): 47.

[15] naqvi m h a, yushi jiang, miao miao, et al.   linking biopsychosocial indicators with financial risk tolerance and   satisfaction through macroeconomic literacy: a structural equation modeling   approach. cogent economics&finance, 2020, 8(1): 1730079.

[16] qiang yang, jiale huo, jiang li, yushi jiang.   research on the influence of the covid-19 epidemic on work stress of   returning workers in china: a study based on empirical analyses of industrial   enterprises. work, 2020, 67(1): 67-79.

[17] yushi jiang, naqvi m h, abbas naqvi m h. psychological   predictors of facebook use: a literature review. international journal of   management, economics and social sciences (ijmess), 2020, 9(2): 113-130.

[18] jiang yushi, dinkneh gebre borojo, miao miao,   et al. the driving factors of chinese aid allocation to african countries.   cogent business&management, 2020, 7(1): 1812219.

[19] huo jiale, yan qing, jiang yushi, et al. the   influences of type of fit on information sharing intention in cause-related   marketing: based on the dual-process of similarity. journal of information   systems, 2020, (02): 94-107.

[20] jiang yushi, wang yedi. the influence of   targeted advertising recommend modes on consumers' attitude——the mediating   role of perceived threat. management modernization, 2020, 40(01): 64-67.

[21] li jiang, jiang yushi, fan chaoran, et al.   research on the impact of cross-border e-commerce platform perception on   consumers' purchasing intention: based on utaut model. journal of southwest   jiaotong university (social science edition), 2020, 21(04): 135-143.

[22] li jiang, jiang yushi, wang yedi, et al.   research on the impact mechanism of corporate social responsibility on   consumer brand evaluation. soft science, 2020, 34(08): 19-24.

[23] yang qiang, huo jiale, wang yedi, jiang   yushi. direct expression or indirect transmission? research on the memory   effect of metaphorical banner ads based on task and content consistency.   nankai management review, 2020, 23(05): 41-50 87.

[24] yang qiang, ning di, xi yue, jiang yushi.   research on the influence mechanism of online motivation on social media   advertising click behavior. journal of information systems, 2020, (01):   62-78.

[25] abid hussain, muhammad safdar sial, sardar   muhammad usman, jinsoo hwang, yushi jiang, awaisra shafiq. what factors   affect patient satisfaction in public sector hospitals: evidence from an   emerging economy. international journal of environmental research and public   health, 2019, 16(6): 994.

[26] hongjuan song, yushi jiang. dynamic pricing   decisions by potential tourists under uncertainty: the effects of tourism   advertising. tourism economics, 2019, 25(2): 213-234.

[27] m. a. gulzar, jacob cherian, jinsoo hwang,   yushi jiang, muhammad safdar sial. the impact of board gender diversity and   foreign institutional investors on the corporate social responsibility (csr)   engagement of chinese listed companies. sustainability, 2019, 11(2): 307.

[28] mishal naqvi, shan li, yushi jiang, et al.   the rise of social networking sites: an empirical investigation applying   demographic differences and the technology acceptance model. asia pacific   journal of marketing and logistics, 2019.

[29] wei han, yushi jiang. economic validity   analysis of housing reverse mortgages in china: the perspective of the   financial decisions of the elderly. china finance review international, 2019,   9(4): 498-520.

[30] yushi jiang, borojo d g. the impacts of   institutional quality and infrastructure on overall and intra-africa trade.   economics, 2019, 13(1).

[31] yushi jiang, miao miao, tariq jalees, et al.   analysis of the moral mechanism to purchase counterfeit luxury goods:   evidence from china. asia pacific journal of marketing and logistics, 2019,   31(3): 647-669.

[32] yushi jiang, yifei cai, yi-ting peng, et al.   testing hysteresis in unemployment in g7 countries using quantile unit root   test with both sharp shifts and smooth breaks. social indicators research,   2019, 142(3): 1211-1229.

[33] yushi jiang. research on the best visual   search effect of logo elements in internet advertising layout. journal of   contemporary marketing science, 2019, 2(1): 23-33.

[34] jia jia, yang qiang, jiang yushi. the effect   of product thumbnail location on consumer attention and memory in product   pages. industrial engineering, 2019, 22(04): 40-48.

[35] jiang yushi, li jiang. research on brand   sponsorship effect based on matching theory. modern management science, 2019,   (04): 103-105.

[36] jiang yushi, zhang praseodymium, li jiang, et   al. coupling research of industrial system and space system in airport   economic zone. modern management science, 2019, (04): 6-8.

[37] li jiang, duan hengxin, liu chun, jiang   yushi. research on the influence of platform product spokesperson on   consumers' purchase intention: based on the economic angle of view. journal   of information systems, 2019, (02): 69-85.

[38] li jiang, yan qing, yang qiang, jiang yushi.   research on the impact of digital presentation on consumer purchase intention   in slogan: eye movement based evidence. journal of marketing science,   2019,15(04):52-70.

[39] li wei, jiang yushi, miao miao, et al. the   influence of the vividness of anthropomorphic advertisement on consumer   product attitude: based on different visual object structures. journal of   information systems, 2019, (01): 68-88.

[40] li wei, yan qing, miao miao, he fan, jiang   yushi. image congruence and visual object structure of anthropomorphic   advertisement——eye movement research based on self-construct. journal of   marketing science, 2019, 15(02): 116-131.

[41] miao miao, su yuandong, zhu xi, jiang yushi,   zhang hongyu. the influence of environmental regulation on corporate   technological innovation——based on the test of mediating effect of financing   constraints. soft science, 2019, 33(12): 100-107.

[42] miao miao, zhu xi, jiang yushi, et al.   research on the impact of dependency ratio on insurance density and insurance   depth: based on china's 20002016   provincial panel data. journal of southwest jiaotong university (social   science edition), 2019, 20(01): 96-106.

[43] song hongjuan, yang qiang, jiang yushi.   review on behavioral price in internet marketing. journal of information   systems, 2019, (01): 122-149.

[44] xi yue, wang yedi, jiang yushi, miao miao.   the study on the effect of h5 advertising on consumers' purchase intention:   take wechat platform as an example. journal of information systems, 2019,   (02): 53-68.

[45] xie guangming, jiang yushi, shi chunlai. the   influence of e-wom dispersion on purchase intention: the moderating role of   endowment effect. journal of management, 2019, 16(03): 425-438 455.

[46] yang qiang, huo jiale, jiang yushi. can   advertising creativity overcome banner blindness——empirical analysis based on   eye tracking technology. journal of marketing science, 2019, 15(04): 1-19.

[47] yang qiang, wang yuling, jiang yushi, et al.   effect of visual salience on the attention and memory effects of banner ads.   operations research and management, 2019, 28(06): 190-199.

[48] yang qiang, xie qilian, jiang yushi. the   joint effect of visual saliency, task type and content consistency on the   attention effect of online advertising. industrial engineering and   management, 2019, 24(03): 180-187.

[49] yu huajun, teng gu, jiang yushi, miao miao.   an empirical study on the performance impact of external incentives of   university teachers. journal of southwest jiaotong university (social science   edition), 2019, 20(04): 11-21.

[50] zhang min, wu shu, peng yuhong, fan lili,   jiang yushi. development and test of regional branding lock-in effect scale:   the golden triangle of chinese liquor (sichuan liquor) as a case study.   nankai management review, 2019, 22(03): 112-121.

[51] hongjuan song, yushi jiang. consumers'   bayesian learning under knightian uncertainty: an eyetracking   analysis. journal of consumer behaviour, 2018, 17(6): 569-584.

[52] naqvi m h a, yushi jiang, naqvi m h, miao   miao, changyong liang, shafaqat mehmood. the effect of cultural heritage   tourism on tourist word of mouth: the case of lok versa festival, pakistan.   sustainability, 2018, 10(7): 2391.

[53] naqvi m h a, yushi jiang, naqvi m h, miao   miao. the effect of cultural heritage tourism on tourist word of mouth: the   case of lok versa festival, pakistan. sustainability, 2018, 10(7): 2391.

[54] yushi jiang, chatterjee s. storage   infrastructure and agricultural yield: evidence from a capital investment   subsidy scheme. economics, 2018, 12(1).

[55] yushi jiang, luo xiao, tariq jalees, et al.   moral and ethical antecedents of attitude toward counterfeit luxury products:   evidence from pakistan. emerging markets finance and trade, 2018, 54(15):   3519-3538.

[56] yushi jiang, naqvi m h a, naqvi m h. using   social influence processes and psychological factors to measure pervasive   adoption of social networking sites: evidence from pakistan. emerging markets   finance and trade, 2018, 54(15): 3485-3499.

[57] zaman, jalees, yushi jiang, et al. testing   and incorporating additional determinants of ethics in counterfeiting luxury   research according to the theory of planned behavior. psihologija, 2018,   51:14-14.

[58] jiang yushi, li wei. urbanization,   urban-rural income gap and rural poverty alleviation: a study based on the   spatial panel data of the central plains economic zone. modern management   science, 2018, (07): 9-11.

[59] li wei, he fan, jiang yushi, miao miao. an   empirical study of consumer preference factors in wechat marketing.   management modernization, 2018, 38(06): 79-82.

[60] luo xiao, jiang yushi, liu yongzhong. mobile   learning in continuing education degree/diploma programs. china distance   education, 2018, (06): 68-74.

[61] shi jingfen, chen sijia, gong yong, li   yuanfeng, jiang yushi, hu pei. empirical study of the construction and   harmony degree evaluation of influencing factors model of doctor-patient   relationship. china health service management, 2018, 35(04): 245-249 277.

[62] teng gu, yu huajun, jiang yushi, miao miao. a   group difference study on the motivation structure model of and the   motivation effects on university teachers. journal of southwest jiaotong   university (social science edition), 2018, 19(05): 41-51.

[63] xie guangming, qiu dongdong, jiang yushi. a   research on the e-wom's dispersive coefficient of variation from the   perspective of endogeneity. management review, 2018, 30(04): 94-105.

[64] zhang min, jiang yushi, song hongjuan.   qualitative research on the impact of change in administrative division name   on brand affect: based on the user generated content. journal of information   systems, 2018, (01): 27-40.

[65] jia jia, wang yiyu, jiang yushi, et al. the   exposure effect of creative web-ads—evidence form eye tracking. journal of   management, 2017, 14(08): 1219-1226.

[66] jiang yushi. attitudes of online   behavior-targeted advertising to consumers an empirical study of   influence—with privacy concern as a moderating variable. social scientist,   2017, (01): 58-66.

[67] song hongjuan, jiang yushi. value judgment of   "one belt one road" tourism market. development research, 2017,   (04): 149-155.

[68] song hongjuan, jiang yushi. dynamic price   decision of first-time tourism consumers: the induced effect of advertising.   china tourism review, 2017, (02): 115-138.

[69] song hongjuan, liu meng, jiang yushi. factors   affecting on personalized online advertising avoidance of consumers. soft   science, 2017, 31(12): 108-111 117.

[70] wang zhenhui, shi jingfen, hu pei, jiang   yushi, tian jingzhi, liu huirong. empirical study on the mechanism of   influence of medical care intangibility on doctor-patient communication.   china health service management, 2017, 34(10): 796-800.

[71] zhang hongyu, luo xiao, jiang yushi, et al.   the influence of visual metaphor advertising on consumer attention and   recognition. management world, 2017(11): 184-185.


projects

[1] research on   industry-university-research collaborative innovation policy with enterprises   as the main body. sichuan provincial science and technology department   project (project no.: q111022s01004). january 2022-december 2022. principle   investigator.

[2] research on the comparison   and integrated development of brand culture in yilu liquor production area.   sichuan province philosophy and social sciences key research base project   (project number: wq111022z01001). january 2022-december 2023. principle   investigator.

[3] "seeing flowers in the   fog" vs. "immersiveness": a study on the impact of ota tourism   destination advertising on consumer attention. national natural science   foundation of china general program (project no.: p111021g02003). september 2021-december   2026. principle investigator.

[4] internal and external   training: research on the impact of artificial intelligence services on   consumers' willingness to visit physical stores. humanities and social   sciences project of the ministry of education (project no.: none). 2021-2023.   principle investigator.

[5] green construction   construction of the smart construction center. project source: nuclear   industry southwest construction group co., ltd. (project no.:   wr111021h02013). april 2021-july 2024. principle investigator.

[6] ecology an empirical study   on consumers' purchase behavior by carbon labeling in civilized cities: an   eye-tracking method. sichuan provincial education department project (project   no.: 2019s310010). january 2019-december 2020. principle investigator.

[7] research on the   modernization of sichuan rural community governance in rural revitalization   strategy. sichuan provincial education department project (project no.:   wq111020t01001). january 2019-january 2022. principle investigator.

[8] west local cultural   resource protection of hua university. sichuan province philosophy and social   sciences key research base project (project no.: no. january 2019-january   2022. principle investigator.

[9] hubei yiyu yuntu technology   development co., ltd. scientific research report. project source: hubei yiyu   yuntu technology development co., ltd. (project no.: wr111020h02029). january   2019-january 2022. principle investigator.

[10] compiling contract for   scientific research reports. project source: hubei yiyu cloud map technology   development co., ltd. (project no.: 2019h010283). january 2019-december 2019.   principle investigator.

[11] research on big data and   visualization of liquor enterprises. sichuan provincial education department   project (project no.: 2018s310080). august 2018-december 2019. principle   investigator.

[12] application research of big   data analysis in sichuan transportation online approval service platform.   project source: sichuan provincial department of transportation (project no.:   2018h010753). november 2018-may 2019. investigator.

[13] research on the innovation driven development   strategy of regional economy in sichuan province based on the efficiency   economic growth measure. the 2015 project of science& technology   department of sichuan province (project no.: 2015zr0015). january 2015-december   2015. principle investigator.


course name

undergraduate

marketing

marketing placing


mba

marketing management

research   methodology and thesis writing


phd

research   frontier of market, strategy and human resource




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