academic engagement (representative) |
publications |
[1] lihui geng, xiaoli li. an empirical study on the relationship between consumption emotions and brand loyalty. chinese journal of communication, 2018, 11(3): 267-288. [2] cheng huahong, li yuanfu, li xiaoli. research on agent relation based on two-principal agent relation in construction projects. journal of southwest jiaotong university (social sciences), 2013. [3] zhenzhong guan, li xiaoli. optimal ordering and pricing policy for perishable commodities with unreliable supplier. statistics and decision, 2011, 4. [4] zhenzhong guan, li xiaoli. ordering policy on defective one-way substitutable perishable commodities. statistics and decision, 2010, 9. |
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projects |
[1] research on the development opportunities of sichuan liquor enterprises in the "one belt, one road" strategy: priority ranking and selection of export target markets of countries along the belt and road based on the revised gravity model. sichuan social science planning project (project no.: sc16bj019). 2017. [2] the research on factors of brand extension. research fund for the central universities (project no.: swj33312cx118). january 2012- december 2013. project host: li xiaoli. [3] research of multi-generation perishable commodity revenue management considering consumer’s choice and substitution behavior. national natural science foundation of china (project no.: 71002065). january 2011-december 2013. project host: guan zhenzhong, project member: li xiaoli. [4] industry study of suining jinqiao district. hechuang development company. january 2013-december 2013. project host: li xiaoli. |
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professional engagement |
practice |
[1] marketing consultant in sichuan dingdian management consulting co., ltd. [2] consulting service in benchmark fangzhong architectural design co., ltd. [3] consulting service in chengdu huihaiyun technology co., ltd. |
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