academic engagement (representative) |
publications |
[1] song jing, hu guyan, he qi. venture capital and enterprise technological innovation: the moderating role of product market competition. management review, 2021, 33(09): 77-88. [2] song jing, rui wang, guoqun fu. the effects of the shareholdings of top management and shareholders on firm market orientation: evidence from a qualitative study. journal of marketing science, 2016, 12(1): 107-116. [3] song jing, erin cavusgil, jianping li, et al. social stratification and mobility among chinese middle class households: an empirical investigation. international business review, 2016, 25(3): 646-656. [4] song jing, rui wang, s. tamer cavusgil, state ownership and market orientation in china’s public firms: an agency theory perspective. international business review, 2015, 24(4): 690-699. [5] song jing, yinghong (susan) wei, rui wang. market orientation and innovation performance: the moderating roles of firm ownership structures. international journal of research in marketing, 2015, 32(3): 319-331. [6] li jianping, jing song. on chinese companies’ entrepreneurship and their nontradtional internationalization strategy from the perspective of export-oriented strategy. journal of sichuan normal university (social sciences edition, in chinese), 2013, 40(3): 55-60. [7] song jing, rui wang, guoqun fu. market orientation of publicly traded firms in china: the effects of ownership structure. journal of marketing science, 2012, 8(4): 35-46. [8] wang rui, jing song. toward a theory of business marketing in china: review and prospects. journal of business to business marketing, 2011, 18: 1-49. |
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projects |
[1] research team cultivation project of the college. digital marketing and consumer behavior research team. january 2021-december 2023. [2] jiajiang county “14th five-year plan” project. project source: chengdu jiusi economic research institute (project no.: wr111021h02009). march 2021-december 2021. principle investigator. [3] research on the overseas location layout of chinese enterprises and its impact on performance. humanities and social sciences project of the ministry of education. january 2019-july 2021. investigator. [4] research on the influence of institutions on family investment behavior: taking the pressure of children’s marriage and love facing families as an example. humanities and social sciences project of the ministry of education. august 2018-july 2020. investigator. [5] analysis on chinese banks’ wealth management products. shengshi puyi science and technology co., ltd. 2016. principle investigator. [6] from expanding middle class to expanding consumption--a study on the measurement, social structure and consumption of the emerging middle class in china during the transitional period. national science fund for distinguished young scholars (project no.: 70902013). january 2015-december 2017. principle investigator. [7] entrepreneurship and nontraditional corporate internationalization. specialized research fund for the doctoral program of higher education (project no.: 20130184120018). january 2014-december 2016. principle investigator. [8] market orientation, ownership structure and firm performance. fundamental research funds for the central universities of china (project no.: swjtu11cx093). january 2011-december 2013. principle investigator. |
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