academic engagement (representative) |
publications |
[1] wu luo yi, zhao na, su yuandong, miao miao, zhang hongyu. optimal product strategy of duopoly retailers under the influence of personal preferences and network externalities. soft science, 2020, 34(10): 140-144. [2] miao miao, su yuandong, zhu xi, jiang yushi, zhang hongyu. the influence of environmental regulation on corporate technological innovation——based on the test of mediating effect of financing constraints. soft science, 2019, 33(12): 100-107. [3] zhang hongyu, luo xiao, jiang yushi, et al. the influence of visual metaphor advertising on consumer attention and recognition. management world, 2017(11): 184-185. [4] zhang hongyu, jiang yushi, yang li, et al. research on interactive learning and trust evolution in regional innovation networksi. management world, 2016, (3): 170-171. [5] jiang yushi, zhang hongyu, jia jia, et al. research on behavioral targeted advertising (oba) and consumer privacy concerns in the context of big data. management world, 2015, (8). [6] zhang hongyu. research on the impact of internet word-of-mouth on consumers' online behavior. management world, 2014, (4): 178-179. |
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projects |
[1] “seeing in the fog" vs. "being in the moment": a study on the impact of ota tourism destination advertising on consumer attention. national natural science foundation of china. 2022-2024. investigator. [2] research on problem identification and collaborative protection mechanism of consumer privacy under the background of new technologies. national social science foundation of china (project no.: wp111020c04001). january 2021-december 2023. principle investigator. [3] construction of green construction and smart construction centre. 2021-2021. investigator. [4] research on regional industry university research integration technology system under the background of innovation-driven. soft science project of chengdu science and technology bureau in 2015 (project no.: 2015-rk00-00041-zf). january 2016–december 2016. principle investigator. [5] integrated communication of agricultural characteristic brands under the background of e-commerce. sichuan agricultural characteristic brand development and communication research center of sichuan education department (project no.: cab1505). january 2015-december 2016. principle investigator. |
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cases |
[1] qingdao yijisong company develop medicine tpl and establishment of large general hospital administra. china management case-sharing center, 2015. [2] the establishment of administrative logistics quality evaluation system in large general hospitals. china management case-sharing center, 2015. [3] “salt” makes senses—salt reduction of yi yantang. china management case-sharing center, 2014. |
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