教育背景: 2011年毕业于法国里尔中央理工大学,获工业系统工程博士学位 社会活动及兼职: 英国阿尔斯特大学商学院,访问学者,2018年 个人介绍:
代表专著及论文
[1]wang y. & p. mcgowan. fostering technology entrepreneur’s career choice: an empirical study amongst chinese university students[c]. birmingham, uk: annual conference of institute for small business and entrepreneurship, 2018. [2]wang y. & p. mcgowan. effects of project-based activities on the entrepreneurial career choice of set students: a follow-up study in china[c]. groningen, the netherlands: high tech small firm conference on knowledge intensive entrepreneurship, 2018. [3]wang y. influence of project activities and students’ associations on the professional orientation of engineering students[c]. tianjin, china: 4th global entrepreneurship and innovation conference, 2017. [4] wang y. effects of pedagogical project and students’ associations on the professional orientation of engineering students: a follow-up study in china[c]. beijing, china: annual conference of the academy of innovation and entrepreneurship, 2014. [5]wang y. & c. verzat. generalist or specific studies for engineering entrepreneurs? : comparison of french engineering students' trajectories in two different curricula[j].journal of small business and enterprise development, 2011, 18(2): 366–383. [6]wang y., m. bigand, d. frugier. comment transformer les futurs ingénieurs en entrepreneurs ?[j].entreprendre & innover, 2011, 11-12(3): 65-74. [7]wang yifan. l’évolution de l’intention et le développement de l’esprit d’entreprendre des élèves ingénieurs d’une école française: une étude longitudinale[d]. villeneuve d’ascq, france: ecole centrale de lille, 2011. [8]wang y., c. verzat, m. bigand. l’effet de la pédagogie projet sur le développement de l’esprit entrepreneurial des élèves ingénieurs[c]. sophia-antipolis, france: 6ème congrès de l’académie de l’entrepreneuriat, 2009. [9]wang y., c. verzat, d. frugier, m. bigand. do project activities develop engineering students’ entrepreneurial spirit? state of art and exploratory research of engineering students training trajectories[c]. oxford, ohio, usa: internationalizing entrepreneurship education and training, 2008. [10]wang y., c. verzat, m. bigand. comparison of impacts of project pedagogy and students’ associations on the professional orientation of engineering students[c]. benevento, italy: european summer university of entrepreneurship research, 2009. [11]verzat c., y. wang, m. bigand. les projets développent-ils l’esprit entrepreneurial des élèves ingénieurs?[c]. brest, france: 5ème congrès questions de pédagogie dans l’enseignement supérieur, 2008. 二、主持或参与科研项目: [1].大数据背景下网络定向广告精准传播综合学习模型研究,国家自然科学基金,2016.1-2018.12,40万元,71572156,主研。 [2].“从‘扩中’到‘扩大消费’-转型时期中国新兴中产阶级测量、构成及消费特征研究”,国家自然科学基金,2015.1-2017.12,20万元,20130184120018,主研。 [3].基于创业意向动态轨迹的大学生创业决策及创业路径研究,四川省科技厅应用基础项目,2012.6-2014.6,10万元,2012jy0093,主持。 [4].创业意向动态模型探索:基于计划行为理论和创业事件理论的纵向研究,高等学校博士学科点专项科研基金,2012.1-2014.12,4万元,20110184120015,主持。 [5].大学生创业决策处触发机制研究——以四川省大学生创业为例,四川省社科规划青年项目,2011.9-2012.9,1万元,sc11w017,主持。 [6].大学生创业意向动态轨迹与创业决策触发机制研究,中央高校基本科研业务费专项资金科技创新项目,2012.1-2013.12,4万元,主持。 [7].证券大数据上市公司网络图谱数据库及深度挖掘股价变动关联关系项目, 2017.3-2018.12,20万元,主持 [8].银行理财能力数据分析项目,2016.12-2017.9,6万元,主研 [9].家用空调内销大数据关键字梳理项目,2015.3-2016.2,5万元,主研 [10].创新高校产学研机制及促进区域经济社会发展,四川省决咨委项目,2013.5-2013.10,1万元,主研 三、教学概况: 主讲课程名单:市场营销学、市场营销战略、消费者行为、创业机会识别、创业营销、创业战略 |